RoiToi started as a request from our client to create a fun, engaging and informative card game that helped promote their brand in the US.
As part of the creative team at Look Listen, I helped with the initial concepting phase of design all the way through to the packaging.
In addition to the illustrated, photographic, and power cards created by the team, I designed the graphic patterned cards.
A nod to the Eames' House of Cards, RoiToi's cards have a series of notches around the edges which allow them to be stacked together in different formations.
